Spot electoral al PRM (nr.2) | Alegeri parlamentare 2010

Yesterday's topic in the Campaigns Course: Message and Media

We discussed polling, research, message development, using the schedule to drive message, and getting your message out in the media (paid and earned)

Our guest speaker was Constantine Uzdrish, an ULIM alum who is now a political reporter for Info-Prim News Agency in Moldova. I learned a lot from his presentation about the political parties' use of media here. I especially enjoyed watching and discussing Moldovan TV ads. I'll share a few that we watched in class with you. (They are all up on YouTube) -- but you have to watch this one. (This spot is from the Republican Party of Moldova, not one of the 4 parties that form the current coalition government)

Several students submitted TV spots as a part of their homework for Friday's class. There is one that I am especially keen to share with you. Will do so when I have the link.